Angelica BoutiquE

Angelica, a fashion store located in Yarraville, VIC, offers thoughtfully chosen clothing for women of all ages, sizes and for all occasions. 

With a growing online store and bustling brick-and-mortar boutique, I was brought on to help the store flourish in the ecommerce space. From research to implementation and review, we've seen the online store grow 5733% since it was first launched in July 2017. With customers visiting from over 6 different countries around the world, Angelica certainly isn't confined to the residents of Yarraville anymore! 

The success of the online store is attributed to a widely research communication plan and strong photographic emphasis. Drawing on inspirations such as Anthropologie, as well as fashion editorial pages from Elle, Vogue and Marie Claire, we worked to create a warm and inviting feel that was playful and creative.

From the initial buying to the photo shoot, store VM, weekly customer newsletters and ongoing collaborations with influencers and other stores in the Yarraville Village via social media, this amazing boutique is one to watch!