MPT Transformations is a community of personal training studios with locations across Rowville, Croydon and East Brunswick, Australia. Co-owners, Fern & Travis, expressed a need for an updated social media plan that focused heavily on community engagement. My initial task was to implement a strong research-based social media plan. We focus the majority of our content on MPT's clients and their achievements, and work hard to ensure we keep them motivated and inspired every time they engage with MPT's social media channels.
Commercial photography, videos and graphic design are important elements of the business. We aim to provide an image of professionalism and attention to detail through high quality content. Over the course of eighteen months, we have created a promotional video for the studio, overseen two new studio openings, organised a mammoth 15-hour commercial photography shoot, filmed a series of mini exercise circuits, designed countless posters and motivational content, designed a cook book and various merchandise.