Carolyn West
Carolyn West



Pivot Summit is the bringing together of international and Australian business and digital thought leaders for a one-day summit in Geelong, Australia.

As the Social Media Manager of the inaugural Pivot Summit, my task was to establish, implement, monitor, and review an engaging social media strategy that would act as a foundation for future events. Working closely with the President, we drew inspiration from the likes of SXSW and how the multi-day festival kept attendees engaged in a fresh and innovative way.

Trending number 1 on Twitter in 2016, and number 2 in it's inaugural year, you better believe that we developed one wicked social media strategy!

Along with my Pivot Minions (aka my amazing group of volunteers), we curated and published original content across Twitter, Facebook and Instagram. We successfully managed a larger-than-life social media wall, interviewed speakers for extra behind the scenes goodies, got to try out some of the latest tech gadgets, and left with huge smiles on our faces.