Purple Cow is an Australian fashion boutique that offers consumers clothing at amazing prices. With three brick and mortar stores, as well as a busy e-commerce store, keeping Purple Cow's customers informed about new arrivals, sales and special offers are of great paramount in ensuring the business keeps running. 

Working in collaboration with the entire Purple Cow team, we were able to implement a strong social media strategy and visual identity that overhauled the brand's previous online presence, and saw a steady increase in sales and engagement. Editorial shoots & video content are produced on a fortnightly basis in conjunction with two weekly EDMs sent out to customers worldwide.