Caffeine Magazine champions independent and speciality coffee in the UK and Europe. The magazine is distributed on a bi-monthly basis to cafes across the continent with features on coffee shops, coffee news, view and developments on the scene.
The digital content needed and overhaul, and I was brought in to work with the editorial and creative teams to lay the foundation for a solid social media and digital content strategy. As a team, we worked to be a more inclusive voice in the coffee community by involving more of the London community in our content online.
Along with regular social media updates and management duties, I worked to bring several new features to the online editorial calendar including interviews with baristas, vlog-style videos from relevant coffee industry events, and presenting breaking coffee news stories in an engaging and thorough format.
STRATEGY & TACTICS
Development of a content and community management strategy.
Creation of original photo, video and design content for Instagram, Facebook, and Youtube.
Regular competitions and collaborations with partner companies.
Blogging & copywriting.