Over one the warmest summers London can remember, Longflint Drinks celebrated with a pop-up bar in the heart of Shoreditch. Across 6 heat-filled weeks, customers enjoyed £5 handcrafted botanical drinks, DJ sets fresher than the ingredients in the cocktails, workshops, and we all danced before the bulldozers came to knock down the infamous Red Gallery.
For the duration of 3 months, I was tasked with increasing brand awareness for the duration of the pop-up bar. Our strategy focused on using bold, colourful imagery and videos to generate organic reach across Instagram backed up with thorough and friendly community management. We encouraged user-generated content by implementing a weekly competition titled, Four Free Flints, and created a email marketing list for Longflint’s wholesale customers.
STRATEGY & TACTICS
Development of content to increase organic engagement and supporting existing PR plan
Community management strategy
Engagement strategy utilising relevant industry hashtags and user generated content
Regular content collaboration with partner brands
Launched competitions to celebrate pop-up bar opening